NGRGrand Theft Auto 6 Brings Burger Shot and Vice City Takeover to Miami Arena
Rockstar Games is promoting Grand Theft Auto 6 in Miami with a real-life Burger Shot rebrand, themed basketball court, and arena decor.
Ahead of the launch of Grand Theft Auto 6, Rockstar Games has expanded its promotional push across Miami by introducing a real-life Burger Shot at the Kaseya Center. The fast-food chain, well known to fans of the franchise, has taken over a burger location inside the Miami Heat's home arena. Images from the venue also show posters featuring Vice City and Macca & Friends placed throughout the interior.
The arena takeover extends well beyond fast food. Rockstar has installed a neon sign valued at $975,000 atop the Kaseya Center displaying 'Welcome to Vice City.' Furthermore, the Miami Heat are scheduled to play a regular season game on November 18 as the 'Vice City Heat,' complete with custom jerseys and a fully themed court. Rumors and leaks also suggest in-game beer brands could be served at local Miami bars.
Promotional activity has spilled onto city streets as well, where camera crews have been seen following branded sports cars for apparent live-action advertisements. Grand Theft Auto 6 is set to launch on November 19 for PlayStation 5 and Xbox Series X|S, with unconfirmed reports pointing to a PC release sometime next year.
Announced release date: 19 Nov 2026